Ula
E-commerceIndonesiaClosed 2025
Total Raised
Undisclosed
Peak Valuation
Undisclosed
Employees
—
Year Collapsed
2025
Business model
B2B wholesale marketplace supplying independent mom-and-pop stores.
In brief
A B2B wholesale platform connecting Indonesian mom-and-pop shops with suppliers, backed by prominent investors including Jeff Bezos's family office and Sequoia Capital. After years of struggling to reach sustainable margins amid Southeast Asia's prolonged funding drought, it form…
See the What Happened tab for the full account.
Key facts
- Founded
- 2020
- Closed
- 2025
- Headquarters
- Jakarta, Indonesia
- Industry
- E-commerce
- Employees
- —
- Revenue
- Undisclosed
- Founders
- Nipun Mehra
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Often compared with: GudangAda, Ajaib, Warung Pintar.