Pets.com
E-commerceUSAClosed 2000
Total Raised
$110M
Peak Valuation
$300M
Employees
320
Year Collapsed
2000
Business model
Online retail of pet supplies at below-cost pricing to build market share.
In brief
A dot-com-era darling that sold pet supplies online at a steep loss to build market share, betting future profitability would follow scale. The 2000 crash cut off further funding before the model could turn a profit.
See the What Happened tab for the full account.
Key facts
- Founded
- 1998
- Closed
- 2000
- Headquarters
- San Francisco, USA
- Industry
- E-commerce
- Employees
- 320
- Revenue
- $5.8M
- Founders
- Greg McLemore, Julie Wainwright
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Often compared with: Chewy, Amazon, Petco.