Nasty Gal

Business model

Online fashion retailer for vintage and in-house womenswear.

In brief

Grew rapidly from an eBay vintage-clothing shop into a fast-fashion e-commerce brand, expanding into physical retail and rapid SKU growth. Declining sales, high return rates, and mounting losses led to a Chapter 11 filing in 2016; its brand and inventory were acquired by Boohoo G…

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