Reef Technology (Kitchens division)

Business model

Converted underused parking lots and urban real estate into logistics hubs, including a major push into ghost kitchens partnered with restaurant chains like Wendy's.

In brief

Backed by one of SoftBank's largest bets, pivoting from a parking management company into a sprawling "neighborhood logistics hub" business that included an ambitious plan to open 700 ghost kitchen locations through a partnership with Wendy's. That Wendy's partnership collapsed i…

See the What Happened tab for the full account.