Juicero
Consumer HardwareUSAClosed 2017
Total Raised
$120M
Peak Valuation
Undisclosed
Employees
100
Year Collapsed
2017
Business model
Hardware plus subscription produce packs for a proprietary juicer.
In brief
Sold a $400 wifi-connected juicer for proprietary produce packs, until reporters showed the packs could be squeezed by hand just as effectively. The reveal undercut the core value proposition.
See the What Happened tab for the full account.
Key facts
- Founded
- 2013
- Closed
- 2017
- Headquarters
- San Francisco, USA
- Industry
- Consumer Hardware
- Employees
- 100
- Revenue
- Undisclosed
- Founders
- Doug Evans
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Often compared with: Keurig, Nespresso, SodaStream.