MaaS Global

Business model

Whim app offering mobility-as-a-service — a single subscription bundling public transit, taxis, car rental, and bike-share.

In brief

Pioneered the "Mobility as a Service" concept globally with its Whim app, letting users subscribe to a single plan covering multiple transport modes across a city, and expanded to several international markets including Tokyo and Singapore. Building and maintaining integrations w…

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