GoButler

Business model

Human-assisted AI concierge app, letting users text requests for restaurant bookings, deliveries, and errands to be handled by a combination of software and human assistants.

In brief

Built a "human-in-the-loop" AI concierge service years before large language models made truly automated assistants viable, relying heavily on human operators behind the scenes to fulfill user requests. That reliance on human labor made the service expensive to scale relative to…

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