B8ta

Business model

"Retail-as-a-service" physical stores letting hardware and consumer tech brands showcase products in curated storefronts without managing their own retail operations.

In brief

Built a genuinely novel retail model, operating physical storefronts on behalf of hardware and gadget brands who paid a subscription fee to display products without the overhead of running their own stores, at one point partnering with Macy's to bring the concept into department…

See the What Happened tab for the full account.